Communications and Google Ads Grant Manager
Position Description
We are seeking a versatile and dedicated Communications and Google Ads Grants Manager to support AFTDJ’s outreach and marketing efforts. This volunteer role combines responsibilities in both digital communication and the management of our Google Ads Grants, helping to increase our online presence and engagement with target audiences. You will work closely with the Director of Communications to execute effective campaigns across social media, email, and Google Ads, while optimizing our digital strategies for maximum impact.
Time Commitment
~4 to 6 hours per week
Key Responsibilities:
Social Media and Email Campaigns:
- Develop, schedule, and post content across social media platforms to engage and grow AFTDJ’s online audience.
- Assist in creating and executing email marketing campaigns through Mailchimp, including newsletters and event promotion.
- Maintain and update the AFTDJ website with regular content, such as The Weekly Word, and assist with other content as needed.
- Collaborate on the creation of blog posts, social media content, and promotional materials in alignment with AFTDJ’s messaging and values.
Google Ads Grants Management:
- Oversee AFTDJ’s Google Ads account, ensuring compliance with Google Ads Grants policies.
- Create, monitor, and optimize ad campaigns that effectively reach targeted audiences and drive engagement.
- Assist in keyword research, audience targeting, and strategy development for Google Ads campaigns.
- Monitor the ads Grants budget, adjusting bids and optimizing performance to maximize ROI.
- Track key performance metrics, producing reports to assess campaign effectiveness and highlight areas for improvement.
- Write compelling and concise ad copy that resonates with the intended audience.
- Recommend strategies to minimize click fraud risks and improve overall ad performance.
Collaboration and Strategy Development:
- Partner with the communications team to align all digital outreach efforts, ensuring consistent messaging across platforms.
- Assist in identifying growth opportunities and optimizing communication strategies to meet organizational goals.
- Provide feedback and insights to enhance the effectiveness of email, social media, and ad campaigns.
Skills and Qualifications:
- Experience with social media management, digital marketing, or communications.
- Familiarity with Google Ads Grants management and knowledge of SEO practices.
- Proficient in email marketing tools (such as Mailchimp) and content management systems (WordPress preferred).
- Strong analytical skills, including the ability to interpret data and report on digital campaign performance.
- Excellent communication skills, with the ability to craft engaging and concise content.
- Proficiency in MS Office, particularly Excel, for data analysis and reporting.
- Ability to work independently, manage time effectively, and prioritize tasks.
- Passion for social justice and alignment with AFTDJ’s mission and values.
To apply:
Click link below or visit https://www.idealist.org/en/volunteer-opportunity/0e680f273e0645a08080f741631b3ed6-communications-and-google-ads-grants-manager-a-faith-that-does-justice-boston.